CRM software, or Customer Relationship Management software is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way.
An example of a CRM would be a database containing detailed customer information that management and salespeople can reference in order to match customer needs with products, inform customers of service requirements, etc.
In another word, Customer Relationship Management is a set of methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.
Customer relationship management includes all business processes in sales, marketing, and service that touch the customer. For example, an enterprise might build a database about its customers that describes relationships in sufficient detail so that management, salespeople, people providing service, and even the customer can access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer has purchased, and so on. In contrast to customer care,
Customer Relationship Management tends to be used to deal more specifically with the integration of all business functions with each other.